Sunday, December 18, 2011

The New Twitter Brand Pages

Buffer
Twitter recently rolled out changes to the UI and many of you will agree that the new look is quite suave & gives the user a great perspective on the investments folks at Twitter are making to become user friendly. In this race of social media platforms to out do each other, the users are at a great advantage to experience some great innovations.

But the one feature that Twitter rolled out & what could be potentially a BIG competition to the world of Facebook & Google+ is the launch of its brand pages. The folks at Twitter have been rather kind enough to not name the feature as "Brand Page" but as "Enhanced Profile Page". The new feature though is available to select users at the moment & I had a chance to have look at the page of @McDonalds

Brand Page Features:
1. Pin a Tweet/Feature your content

And as I hear from the street, one of the best ability of this new feature is to pin a tweet or again in Twitter's parlance is "Feature your content", which effectively allows the brands to highlight one of its most engaging content helping them to drive much more inbound traffic. This tweet remains at top of the timeline and has the ability to hold non-textual content which would be most useful when brands would like to share an image or video. (Look how enticing the Big Mac looks :-) )

2. Banner/Header
 
The other big change was to have your brand logo, image, tagline or other content at the top which could be a major differentiator for visitors to classify from normal user page to a brand page.

There are 20 more Twitter Brand pages other than @McDonalds and the list can be found here.

What's your view?? IMHO, I am looking forward to the day when Google+ or Facebook launches the "pin" feature, but until that time, Twitter shall be the most chosen medium to share brand information.

Do drop in your comments/feedback below or at my Facebook Page or Google+ Page or tweet @MalharBarai