Increase Social Media ROI

Just got an update on my Twitter - Facebook delivers 3x display ads to its nearest competitor and Amex survey has shown 3x increase in SME business using Social Media.(Seems 3 is a magical number of the day).

One more comScore update says Facebook has led all online publishers in Q1 with about 346b ad impression which is an incredible 31% market share.

Folks, Facebook is everywhere, you like it or not.And here is the market share that you might be losing if you have still not adapted to Social Media.

So how to increase the ROI for a business using Social Media - here's my take:

1. Strategize
Define clear goals, what you want to accomplish using Social Media. You are gaining a much larger audience compared to TV, Radio, Print

2. Excite
Every fan, tweet, retweet, positive feedback, ratings shows that your page/site is being followed/liked.

3. Promote
Ensure you update your pages regularly, have the right offers & information the users can share. Irregular updates can damage the brand health by decreased attention.

4. Metrics
Have tools to generate metrics of your social media campaign. Only you know what is failing & gaining credence.

To conclude, merely having a social presence will not do wonders, it needs serious thoughts & clear goals. You need to get the community interested. The above might help you to start your campaign on the right note. And do forget to measure.

Good Night!!!

Moved...

Yes, you are reading it correctly. The title of the blog has changed too having moved the focus from technology to business and SOA to social media.

And why this change??

While technology is always my first love, it was time that I applied my learning & leanings to understand the business aspect. Since having moved to presales & partner management roles, it was imperative that I learn the nuances of business & thanks to my organisation Mahindra Satyam for offering such roles.

Why Social Media??

Having started my career in the Information Technology industry, I had always relied on friends on the various online forums for help, tips & advice at critical time. Was it not Social Media then? So I am not a late entrant & neither is Social Media new. But with the advent of sites like Twitter, Facebook et al, messaging has become short & quick and the new generation took to it like storm. Add to that the advent of different form factors - smart phones, tablets; instant messaging is the way to go.

So here I am...back to my writing ways & hoping to stay connected more often.

Twitter Handle: malharbarai

Patterns For Cloud Computing

Check out this SlideShare Presentation that covers various patterns for implementation of Cloud Computing for your organisation. Enjoy your read!!

Patterns For Cloud Computing

View more presentations from Simon Guest.

Java API Map

Intrigued by all the Java classes & extensions to remember.

Find the ready-reckoner at OnJava

The entire Java API map has been represented for ease of use..

Is WOA the next wave in SOA??

I have been wondering offlate if WOA shall be the next wave on SOA or should we call it SOA 2.0.

The wikipedia definition says "WOA or Web-oriented Architecture is a style of software architecture that extends service-oriented architecture (SOA) to web based applications, and is sometimes considered to be a light-weight version of SOA."

...Still more to come...

SOA Case Study Contest

Readers,

Folks at CIO & SOA Consortium are coming together again to sponsor the SOA Case Study Contest.

In case you have executed a project, build a success story around it & would like to present it as the business case, please visit the link & submit your case study.

The contest if open to all including government agencies. You have only 12 days to go!!!

Submission ends on 26th June. Good Luck!!!

Author Award

Readers!! It has been some time that I had co-authored for "Service Oriented Architecture with Java" & also shared some bouquets/brickbats with you all.
Now it has come as a big moment of joy that the book has been nominated of the author award by its publishers Packt.
In case you have read it, please do vote for it. Also, it can still be purchased from:

• Packt
• Amazon

You can also view the sample chapter here.
Still, if you would just like to read the reviews & then possibly check out the book, please have the reviews here:

• SOA-EDA
• The Server Side
• IT Toolbox

The least you can do is, vote for "Service Oriented Architecture with Java" at the Award Site.

Cheers!! And look forward to your votes.

Satyam's post moved

To keep the relevance of this blog to only technical updates, I have moved all my posts related to developments at Satyam to http://satyam-saga.blogspot.com/

See you there with all the latest updates.

Book Reviews

Each of us had undergone through lot of efforts into writing of the book & it really feels overwhelming to get such feedbacks at one of the major forums as TSS.

Please do keep on writing so that while we start to work on the next release of the same title or any other title, we'll take care of your views.

Keep writing!! And thanks for the suppport.

Release of my book on SOA & Java

I have co-authored a book on SOA & Java, that shall be published shortly.

Where can you find the book??

Order it here.

What can you find in that book??

The book shows how to use SOA and web services to build powerful applications in Java. It teaches the concepts and the implementation with best-practice real-world examples. You will learn to design a sound architecture for successful implementation of any business solution, the different types of architecture, and various tenets of SOA. The book explains the fundamentals and the advantages of using the Service Oriented Architecture in designing your business solution.

Have a happy reading...!!

Please let me know your comments & what you would like to have in the next version?

You can also send me ideas about any other topic on which you would like to see a book.