5 Free Useful Twitter tools

This is one article that I have been waiting to write for a long time. Since the time I started using Twitter, my list of following/followers have gone quite huge and initially I wondered how can someone manage such a large list. But then, I started using few tools which help me manage my content, recommend tweeps to follow, manage followers and engage. While there are good number of tools available out there and I also keep checking out newer ones like this one --> SeeSaw (am liking it so far), below are the few which I use quite religiously.

1. Hootsuite

Hootsuite in a nutshell is a Social Media management tool. It provides a dashboard which can help you to track Twitter, Facebook, Linkedin accounts, RSS feeds. As far as Twitter is concerned, you can add multiple tabs to view lists or even get updates on a particular hashtag.

The reason I chose this app was its ability to provide me a browser based interface which made it easier for me to access from any device, any where & still have the same tabs. In addition to it, it gave me the flexibility to schedule my tweets and also get analytics over the tweets that I had shared. In its PRO version, you can also add 'team members' which allows multiple entities to manage the same account.

2. BufferApp

This is the second tool that I use the most. BufferApp has helped me to share my content anytime of the day & through any device. As it is evident, once you use Twitter more, that there are particular times during the day that your content has the potential to attract higher number of click. BufferApp allows you define such time. Once you had done that, you can simply load your content to its list & they will be delivered during the time you have specified.

Buffer has helped me to automatically post my content at certain times. In fact, I have integrated my buffer account with ifttt & Google Reader. You might want to look at this post by Peter Trapasso to understand how bufferapp can be leveraged along with ifttt & Google Reader.

3. Commun.it

The basic principle of 'social media' is about being 'social'. I had always found it hard to cultivate any relationship over the web which I realised was because of the absence of engagement. I hardly engaged with my audience initially and it was only a one-way street where I just sent out information. Once that error was realised, I tried looking up for tools that will help me engage with my followers and I chanced upon a beta-invite for Commun.it. And, since that day, it has been my de-facto tool to manage my relationships.

Commun.it has helped me gain insights to my new followers, top engagements & based on your information sharing, it also recommends followers. It's a great tool to help you manage multiple relationship. Go ahead and use it!!!

4. SocialBro

A late entry to the block has been SocialBro. It allows you to manage, generate deep analytics about you Twitter account. The tool is available as a Chrome add-in or it can be downloaded as a desktop app on all the leading OS. 

One of the best use of the tool so far has been its ability to integrate the 'Best Time to Tweet' feature with BufferApp. Now I can just run the report & the results gets integrated with BufferApp, allowing me to tweet at times where my message has a better potential to be read.

5. Tweetchat

Ha!!! Now if you are a Twitter Chat addict like me, you need not look beyond 'TweetChat'. You can just specify a hash tag in the search space & you'll start viewing all the tweets which contain that particular hash tag. Login with you Twitter credentials and you can start conversing with tweeple directly from the tool without adding the hash tage (they add it on behalf of you).

I stumbled upon this tool during one of the twitter chat where I was unable to follow the conversation as Hootsuite was too slow and Tweetdeck too fast. In a particulary fast Twitter Chat, TweetChat allowed me to 'pause' the conversation, so I could look back few tweets & respond.

For someone who lives by Social Media, it is very important to bring out the message from the noise. These tools have indeed helped me manage the Twitter universe, since Twitter itself has been proved to be inadquate to provide such option. Hope, you find them equally useful.

Your turn:

What do you have to say about those tools and also let us know what tools you use to manage you daily activities. Looking forward to your comments.

Top 4 reasons to participate in Twitter Chat

Twitter Chat

In the last few months, I seem to have caught up with the Twitter Chat bug. For someone who's is making foray into the social media marketing world, it is an apt form of communication and learning.

What is a Twitter Chat anyway?? 

When you have spent some time on twitter, you do come across situation where information is exchanged between individuals. Suppose you group these individuals, throw a topic and let the thoughts flow, there goes Twitter Chat :). In an ideal situation, it goes like:

1. Setup a date/time

2. Suggest a topic

3. Setup #hashtag, in order to help people follow the conversation

4. Send out invites

But end of the day, the biggest question that arises, how does it help ME??  I have been lucky enough to have exchanged ideas & befriended some of the great individuals in the Social Media world using twitter chat. Here are my top 5 reasons, you should be part of Twitter Chat:

1. Engagement

One of the clear advantage of being a part of tweet chat is the increased engagement. When a topic falls into your sweet spot, you are bound to get sucked into the discussion. Various chats encourage you to post questions, which gets answered by the panel or other participants. One of the best forms of engagement in real time.

2. Build Intelligence

For instance, the recent chat we had at #Toolschat on Kred. I have not yet adopted Kred since the great fiasco of Klout and there were participants with similar concerns over the scoring. Participating in the chat on that day, helped us build intelligence about Kred and also similar enterprises - PeerIndex and likes. We were able to uncover the pulse of the various users of Kred and guess it helped Kred to gather feedback informally, which may help in future investments.

3. Focused Followers

If you are in the game, where you fret on the number of followers, my advice, this is not the place. But in case you want to follow or get followed by key individuals in your space - do attend the chats, regularly. Here's a place where you get to interact with like-minded individuals and engage with them beyond the chat sessions.

4. Promotion

The above example of Kred, exemplifies the power of Twitter and Twitter chats. It's your time to be in the limelight. As an enterprise, you might want to sponsor a Twitter chat or be a guest panel on a day & tell the participants how your product(s) can help them. It will be a chance to educate potential customers about your products and one of the best methods to serve information and source feedback.

Well, we have IBM  coming to #GetRealChat on 5/1. Be there on Twitter at 9 PM EST and follow the hashtag.

As part of my regular activities, I participate in the following chats:

a. #BlogChat

b. #SocialChat

c. #PinChat

d. #SMChat

e. #GetRealChat

Let's engage there.

You might also want to check out the Mashable's 15 Essential Twitter Chats for SMM

 

Has Twitter Chat helped you?? Share how?

Check out my about.me profile!

How not to use Social Media

Goldman Sachs

Guess your morning social feeds would have been inundated by the news of Greg Smith leaving Goldman Sachs and his damning revelation of the state of affairs in the organisation. On Greg's part, it is sad that he has to leave the organization after putting 12 years of efforts since joining as an intern.

With his article in the NYTimes Op-ed going viral, it does seem that people are interested in knowing what goes on at one of the most revered organisation as it concerns money. He has indeed stated that the culture & leadership is all concerned about making money, and moved away from its basic tenets of serving its customers to enable them make long term investment decisions, but my take is which organisation isn't into that. 

Unlike when he started 12 years back, the times have changed drastically now. These days people do want to make money fast and do not might getting battered for a while. That is the sentiment that helps organisations like Goldman Sachs & others run their business, so nothing wrong with it. End of the day, its all about "money".

But resorting to a public smear campaign leveraging social media was quite uncalled for. This issue could become a classic PR case & we would have ample bytes being written about it (I leave that to the experts).

Do utilize the comments panel below & share your take on the issue. I am still skeptical about supporting a disgruntled employee.

Check out my about.me profile!

Social Media & Changing Food Habits

You can say, this journey of change in food habits started during my first visit of the US. Almost, 8 years back I tasted 'Pad Thai' and 'fruit tart' for the first time & instantly fell in love with it. Since then, I have been trying to perfect it & today it tastes good & so my wife wanted to put up the recipe on her food blog (haven't obliged her with the Pad Thai recipe yet :-) ). The discussion with her though brought to my notice how the food habits around us & including ours have changed with the proliferation of social media.

Food is something that is intrinsic to all of us & you can gauge the popularity with the number of blogs dedicated to it, be it - healthy, organic, vegan, pastries etc or the number of photos appearing on Pinterest.

So what is driving the change?

Frequent Travel

Food habits in each of the country were quite unique to the place of living, but since the late nineties when people started traveling places frequently as the businesses started going global, there was this sudden interest to learn recipes of distant lands. Today, mom's recipes has been replaced by food blogs.

Social Channels

A visit to thekitchn.com made me realize the number of contest taking place - Healthy Blog, Best Food Photography & others. And the key drivers of these contests is the healthy dose of sharing across the social networks - Twitter, Facebook, Pinterest (offlate). 

Even the food chains have become suave enough to have presence on Social Media and ensure that they grab eyeballs as well as business. Take the case of McDonalds & Subway brand pages on Twitter.

But more than them, its the individual contributors who write regularly - the likes of Chinmayee Bhat @LoveFoodEat or Sukaina @SipsAndSpoonful or Susan Voisin @Fat Free Vegan.

These folks have made sure that the traditional recipes are shared & adopted. In family dinner or even otherwise, the eclectic dishes are indeed derived from either a blog or probably the host came across a Tweet or Facebook post.

While, I can't still make out what a ganache means, my wife has already put her baking skills to test (unfortunately on me!!!) tonite. 

Do share your thoughts & how your food habits have changed. Make use of the comment section below and share your favorite recipe or two and your thoughts. Meanwhile, cheers to Pepperica (@jalbarai) for igniting these topic.

Check out my about.me profile!

How-to setup an Editorial Calendar for effective Content Strategy?

Image Courtesy Stuart Miles

Writing is a wonderful art & over the time since I started to write - blog, articles, whitepapers or for that matter any content, I have found that the only way to better it, is to follow a certain content strategy. 

Your single most goal is to build content that will generate more traffic but the challenge is how-to translate that into action...

Regardless of your goals, one of the way to setup an effective content strategy that can improve over time, is to build a "Editorial Calendar". I have seen multiple templates available on the web, but having picked up few of them I have gone ahead & personalized it to suit the content that I produce.

An editorial calendar is a great way to do forward planning - research, et al for your content and also helps to keep track of your ideas, users.

Though, one of the goal that every content strategy should address is to show up on the search ranking, so have a post that has a blend of "search engine" specific keywords in title & post.

Here the glimpse my "editorial calendar" and you might want to personalize it to your requirements:

Editorial Calendar

I've divided my calendar under columns like:

Week

As I do my posts on weekly basis, the first column was to put a date/week for each content. It helps me channelize my research, thought process in the run-up to the week.

Key Goal

Its good to define your key goal at the start. It has been my experience that until you have a certain goal in mind, it would be difficult to setup your thoughts over the huge amount of noise generated on the web.

Heading

The first place where the viewer might get interested to go through your content is the "heading". This is the single most piece to attract viewers and gather a certain fan following. Also, the traffic from social channels will most probably be driven by it.

"Headings" need to be creative, suggestive or even controversial so that viewers will read further & comment too.

Have a tentative heading to start with as you might need to revisit after you have defined your keywords.

Keywords

Go through any SEO optimization techniques & the stress is to have maximum coverage of keywords. 

"Keywords" supposedly are instrumental in driving the traffic to your site from the search engines. Make sure your post, heading have a mix of them so that your page is search-engine friendly.

I make sure that my post has a good set of keywords for it to appear in the search engines & help drive first-time visitors.

Hits/Week

Once I am done with posting my content, I track the stats for a week. It helps me to analyze the content of my post - what worked & what didn't. 

A deeper analysis can reveal which channel has generated traffic - search engine, Twitter, Facebook. It is one detail that can helps you to decide which channel to emphasize for your content.

Comments

These is a very personal column that I use to deduce the judgmental errors.

It helps me in planning for my next post & I try to avoid the mistakes that could have occurred in previous posts...

And while you are here, do not forget to leave your comments. They are welcome & helpful too...

Check out my about.me profile!

5 'P'illars of Social Media

(Image credit: 'Idea Go' at freedigitalphotos.net)

"2012 has arrived & here's me wishing you a fabulous year ahead"

The goal for year forward for all of us will be to become as engaged with customers as it could be possible. Social Media is one such medium which offers limitless opportunities - product launches, interesting offers, events, photos to get engaged or even generate new business.

In the first post of the new year, am listing the 5 key pillars to achieve success on "Social" channels - Twitter, Facebook, GooglePlus et al. Whether you are starting your social media journey or you're already at the top, these few ideas can help you notch up the efforts in the right direction.

1. People

Invest in 'people'. Get on-board people with knowledge about the medium - the multiple channels, SEO, PPC; to ensure that your organisation covers all the possible medium of communication. Ensure, you or the team engages with the audience thereby giving a personal attention to them.

2. Process

Build a set of questions on your motivation to target the medium. That will help you in demystifying the medium and enable to streamline the process to achieve the required goal. Make sure to document the process which can improve the depth of knowledge assets.

3. Product

Put technology to work. There are companies who have already developed "products" that help you take greater advantage of the existing social medium

- Timing your updates - Use Timely or Buffer (@BufferApp)
- Social Media Monitoring & Engagement - Use Radian6, Commun.it

4. Proliferation

Scoop the web, certain best practices are already out there. Utlize these assets & spread awareness about your brand, activities across diffrent social channels.

5. Promotion

Since you have taken steps to proliferate your organisation, brand the last critical step is to promote. Focus on engagement (2-way conversation), quality of your messages (not the number of messages). Engagement with customers will lead to stronger relationship & word-of-mouth publicity. But remember, social media is not spamming.

Thanks for reading through. Please do comment & share your thoughts, let's get engaged!!! Happy New Year!!!

Follow me - @MalharBarai, Facebook Page, GooglePlus

Check out my about.me profile!

The New Twitter Brand Pages

Twitter recently rolled out changes to the UI and many of you will agree that the new look is quite suave & gives the user a great perspective on the investments folks at Twitter are making to become user friendly. In this race of social media platforms to out do each other, the users are at a great advantage to experience some great innovations.

But the one feature that Twitter rolled out & what could be potentially a BIG competition to the world of Facebook & Google+ is the launch of its brand pages. The folks at Twitter have been rather kind enough to not name the feature as "Brand Page" but as "Enhanced Profile Page". The new feature though is available to select users at the moment & I had a chance to have look at the page of @McDonalds

Brand Page Features:

1. Pin a Tweet/Feature your content

And as I hear from the street, one of the best ability of this new feature is to pin a tweet or again in Twitter's parlance is "Feature your content", which effectively allows the brands to highlight one of its most engaging content helping them to drive much more inbound traffic. This tweet remains at top of the timeline and has the ability to hold non-textual content which would be most useful when brands would like to share an image or video. (Look how enticing the Big Mac looks :-) )

2. Banner/Header
 

The other big change was to have your brand logo, image, tagline or other content at the top which could be a major differentiator for visitors to classify from normal user page to a brand page.

There are 20 more Twitter Brand pages other than @McDonalds and the list can be found here.

What's your view?? IMHO, I am looking forward to the day when Google+ or Facebook launches the "pin" feature, but until that time, Twitter shall be the most chosen medium to share brand information.

Do drop in your comments/feedback below or at my Facebook Page or Google+ Page or tweet @MalharBarai

Check out my about.me profile!

5 Effective Social Media Strategies

Now that you have put across your first tweet, blog post or created your Facebook Page or Google+ Page, you need a sound plan to succeed. Scout the net & you should find tons of links to help you succeed & I promise the following post might not be too different, but then its just some of the strategies that have help me while starting for zero. You'll need these strategies, as there are competitors who are ready to out-do you & by the time you master it, a success story would have already been born.

(Image Courtesy: Creative Commons)

Do read this before you dish out the next piece of information for your followers:

1. Identify your target customers

Before you begin your next update, gauge your target audience - area of interest, age, geographical area. Gather an idea of what they would like to hear or see.  Ensure that your blog has appropriate visual appeal and aesthetics to keep the reader interested or have interesting Twitter headline to make it clickable.

2. Scout appropriate content

To ensure that you share content, that would make your customer "share", research on the subject. List out the sites, blogs, news within the domain & subscribe to feeds. Staying updated with the trends will help you to share latest contents which is what your customers are looking for

3. Update regularly

The only reason will have followers is they expect information from you. Keep updating, and once you share regularly, they will know where to look out for any new happenings or get information on the subject. Set aside atleast 15-20 minutes in a day to update. And with the host of tools available now - Tweetdeck or Hootsuite, its easy to schedule your updates.

4. Interact

The best way to master your social media skill is to interact with other users or you audience. Be prompt to respond to comments - positive or negative. Start making connections with the folks from your industry, start participating in discussions, share your thoughts. The law of attraction works very well in this medium.

5. Promote

Now that your content is focused & an audience set up, start promoting self or business. This will ensure that your stories are heard instead of it being picked up from all of the noise generated on social media channels.

And these were some of my strategies to succeed over social media. Few of them are easy while other might take a while but remember, social media does take time and money.

Well yes on Thanksgiving & otherwise too, a big thanks to all the readers of this post and my blog. Love to hear your comments or success stories as usual.

Good Day!!!

Check out my about.me profile!

To Klout or not!!!

"Klout just did a Netflix"

Read one of the tweet on my timeline & that prompted me to go & look back at my score. Aghast!!! Mine had dropped drastically.

One of the most buzz all over the social network in last couple of week has been about Klout scores either dropping significantly or in some case improving. The buzz was good enough to have an hashtag #OccupyKlout at one point of time. That picked up my interest & have a closer look at the issue. And I found the Klout announcement saying it had changed its algorithms measuring your social engagement & influence. Which truly meant that it was trying to have a close look at the traversal of your content across the network.

According to this post at Klout site, the changes shall cover:

True Reach - How many people you influence

Amplification - How much you influence them

Network Impact - The influence of your network

While they promised accuracy, transparency and scores either remaining same or going up, but from the reactions that I see, the number of people disgruntled with the lower scores is far more than the ones having an improved score. But then the real question was:

Should I really care about my Klout Score??

Yes, I have to say a big emphatic yes to it. Regardless of how you view it, the score helps you to understand if the group of people you have been interacting or have as your followers are truly influential. Having a network of influence does matter as at end of the day you are marketing your brand or services. The score also gives you an enormous recognition + reputation as "influencer" or otherwise. 

But then, what went wrong??

As I gather the dust around it, I read that Klout applied the algorithms on historic data too, and the re-calculated the old scores too. This was probably the biggest mistake it did. Having wiped out the previous scores certainly hit users in the wrong place.

The other place where it wronged seems to be the lack of transparency. It is highly impossible to tell why you score is falling down as the company has kept its algorithms secret.

And neither did the following tweet help:

While the jury on whether the change in algorithm effects the clout of Klout is still not ascertained, but the fact remains that there are now fewer individuals who really trust Klout and it might have to lost the ground a bit to PeerIndex and Kred.

Thanks for reading through. Appreciate your comments.

 

Check out my about.me profile!

How to increase your Twitter Followers - Top 10 ways

Twitter has been a terrific place to share information and links to information. But to have your content read, you need to have a large pool of followers.The greater the number of followers, the more influential your content is.

Today I shall list down few steps that have helped me to increase the number of followers:

#0. No one likes an egg- head (yes, I have deliberately number it 0 as this is the most important step)

Egg-head is the default image that Twitter give. Maybe you have liked it & would not want to change, but we would like to know the person sharing content. No pets, no monuments and no scenic locales. We would like to know YOU.

#1. Get a short bio

Give a brief description of yourself, your interest/passion. Potential followers do read the bio besides reading your content.

#2. Share your internet footprint

Provide like of your blog or company URL or Facebook Page. They should know what else to follow. Also, these turns out to be a good SEO exercise. Ensure that you put up the "tweet" button or "Follow me on Twitter" button on those sites

#3. Follow the leaders and build connections

Whatever your choice of subject, follow the leaders & get an understanding of what they share. This will give you a fair idea of what the acceptable norms of content sharing is within that domain. But do not stop yourself at just following the leaders, build connections with other users whose content you find interesting

#4. Start sharing content

In a given day, you would be reading a lot and gathering information on your choice of subject. Share all these meaningful content. Preferably, it should be links, because given the 140 char limit of Twitter, you might not be able to convey the entire message. So, lead your followers to information. Use the URL shortening services like bit.ly, ow.ly or goo.gl and many others. Twitter has recently started shortening the URLs using its own t.co service too

#5. Tweet Regularly

This step should in fact be high up the order. Remember, your followers are expecting information from you. Keep sharing, and once you share regularly, they will know where to look out for any new happenings or get information on the subject. You can use services of Hootsuite or Tweetdeck to schedule your tweets

#6. Repeat your Tweets

Something that I learnt very late, and this was while listening to Guy Kawasaki. Do repeat you tweet, as you would never know which part of the world is following you. A tweet in the US day time would hardly be seen in the timeline of someone in India, unless it is repeated in their day time.

#7. Engage within the domain

Try to get yourself heard. Engage in the various conversations happening over Twitter & share your point of view. Chances are, few of the readers will like it & start following you.

#8. Do not SPAM

Whatever your reason of joining Twitter, make sure you do not SPAM the followers. This is a strict No-no.


#9. Ask questions

Another form of engagement is to ask your followers some questions or set up a poll. You can then share the results over your blog.


#10. Thank followers, re-tweeters

But make sure these are done as direct message. Other followers are not interested in whom you have thanked & once you reach a certain number of users, your timeline shall be filled with these messages instead of the content incase they are public messages.

Thanks for reading through. I can be reached on Twitter @malharbarai

Do leave your comments & I would be happy to engage.

Check out my about.me profile!

How To Get Over The Social Media Noise

With plethora of Social Media Platforms do you find yourself lost?? It seems so often that with an unprecedented rush by enterprise to implement marketing strategies unheard of till now and grab your share of attention thereby adding to the "noise" in the social space. With millions of users across Facebook, Twitter & add to it the latest entry of Google+, the "noise" created is overwhelming.

Take this, it took Google+ only 16 days to notch up 10 million users since its launch whereas Twitter took almost 780 days and Facebook 852 days to have the same number of users. And, the "noise" created by these platforms with its multiple information feeds, ads is just increasing which might shadow over the real information (a reason you went social)

But as enterprise, with growth in number of social platforms, you ought to master the art of getting the users attention to the platform of choice & span several minutes to get over the other "noise". You need to be able to connect with the audience, talk about the topic they are interested in and be able to share it without inhibition.

Here are few tips to get over the Social Media Noise:

1. Enchant readers with the right titles


How many times have you given a pass to one of you Twitter update or a Facebook update, because you  didn't find the message interesting. The trick is, have a subtle message & do not oversell. No one likes to be told to act in a certain way. One of the great post by Jeff Bullas explains it.

2. Spread message across multiple platforms

I have been following Guy Kawasaki, Pete Cashmore (Mashable) - you name a platform and these guys are already there. They are the best in business and have ensured to ride over the Social Media wave and get their message heard. They were amongst the first few users on Google+, and ensured that their posts continued on the new platform thereby increasing their fan base.
 
3. Post regularly & multiple times in a day

Have a schedule, make sure you post regularly. Coke Studio by MTV India makes sure to post regular music updates on their Facebook page. This ensures that the massive fan base they generated during the first season remains glued and when they go into the second season, they'll have a certain number of fans increasing their TRP ratings.

The other lesson that I learnt from Guy was to post multiple times in a day & the simple reason we tend to overlook is - you never know which part of the world is reading your message. Posting the same message multiple times ensures that fans in any geographical location will have it in their timeline/feed.


4. Reply to comments and engage readers 

Once you have posted, expect people to comment. These comments could be good, bad or ugly at times, but then readers have the right to share their point of view. In the same vein, it would be good that you reply to each of these message & help readers to understand your point of view. The more you engage, readers will tend to love your post. They will also help in having you make an informed decision on certain subjects. Engagement will ensure stickiness to your page as the readers are comfortable that you understand them.

And how to ensure you get comments, read this. One of the best I have come across so far.



5. Be Concise

This is the age of fast-food. With the kind of attention span we have these days, no one will read a 100 line post. I have been a huge fan of Seth Godin's posts. For me, they are the perfect examples of how your posts should be. "precisely concise". It ensures that your posts are read & you invoke the readers to think. If they want to know more, comment are left & then there could be further engagement.

So what do you think - hopefully the above will help you stay above the "noise". Do comment, I do engage with my readers :-) 

You can leave your comment either here on the blog or my Facebook Page or Google+ or just Tweet me.

(Image Courtesy: FreeDigitalPhotos.net - Renjith Krishnan, Danilo Rizzuti)

Check out my about.me profile!

Social Media - A Discontinuous Innovation

At one of the meetings recently, I was suggested to read a book "Inside The Tornado" written by Geoffrey Moore and it did challenge my intellect with all the real-life scenarios. 

While going through the second chapter, I came across a rather interesting term "Discontinuous Innovation" & I could immediately relate it to the present day Social Media.

The term as defined in the book - "Discontinuous Innovations are new products or services that require the end user and the marketplace to dramatically change their past behavior, with the promise of gaining equally dramatic new benefits"

Social Media has indeed provided us an opportunity to challenge the established norms of communication and marketing. It has rewarded innovators - internet companies, mobile devices and similarly marketing companies who could ride the social media wave. And with the advent of newer platforms like Google+ or tablets and other devices, there is a definite opportunity for further new benefits.

Till the end of the 20th century and until email became popular means of communication, we were content with the telephone & snail mails. And by the end of the century we saw a paradigm shift in the means of communication with massive influx of newer  channels like fax machines, cell phones, email. This was until we felt the need staying connected with news or happening over the world or sharing information at lesser clicks.

Photo Courtesy: FreeDigitalPhotos

The sequence of the events, saw evolution of Social channels, a medium which allows content or information to be shared over the internet. Starting from a forum to exchange ideas to 140 character limit of Twitter to the recent unveiling of Google+ social media platform.

The new service has indeed required us (the end users) to change our past behavior of exchanging content and has also helped multiple industries to gain dramatic newer benefits.

Thanks for reading through. I would be glad to hear your comments &/or exchange thoughts. We can share them through Twitter (@malharbarai), Facebook or even Google+.

And if you enjoyed reading, do "Tweet" or "Like" or "+1" it.

Check out my about.me profile!

History of Social Networking

History of Social Networking

View more presentations from malharbarai.

Check out my about.me profile!

Social Media Effect Infographic

Thought of sharing this great infographic that I stumbled upon

Believe you will like it as much as I did.

Check out my about.me profile!