Coding or configuring !! Am I coding ?? No, now its not coding but configuring. This has been a huge concept to sell, explaining people that in the integration tools, what matters is configuring, we are not coding now.
Probably for the development folks, configuring seems like working on hardware tools, but for the middleware folks, its all about, how good do they configure & not how good that code !! Just that its difficult to assimilate the information that is needed to configure.