Ever since Internet became the heart of communication channels, companies are finding ways to leverage it for marketing benefits & that essentially is all about 'Digital Marketing'. The marketing world has seen a paradigm shift in their campaigns while moving from traditional channels to the digital space.
The advent of search engines saw the marketer lapping up SEO, ad banners, PPC strategies as part of digital marketing, which promised that your brand pages lands at the top. And now even these are being tweaked so that they suit the more prolific social channels rather than focusing on the entire internet space. The intent is clearly to be heard and reach out to more customers.
This blog post is part of the A to Z Challenge and I would be glad to see your comments on "Digital Marketing"