Sunday, October 09, 2011

How To Get Over The Social Media Noise


With plethora of Social Media Platforms do you find yourself lost?? It seems so often that with an unprecedented rush by enterprise to implement marketing strategies unheard of till now and grab your share of attention thereby adding to the "noise" in the social space. With millions of users across Facebook, Twitter & add to it the latest entry of Google+, the "noise" created is overwhelming.

Take this, it took Google+ only 16 days to notch up 10 million users since its launch whereas Twitter took almost 780 days and Facebook 852 days to have the same number of users. And, the "noise" created by these platforms with its multiple information feeds, ads is just increasing which might shadow over the real information (a reason you went social)

But as enterprise, with growth in number of social platforms, you ought to master the art of getting the users attention to the platform of choice & span several minutes to get over the other "noise". You need to be able to connect with the audience, talk about the topic they are interested in and be able to share it without inhibition.

Here are few tips to get over the Social Media Noise:

1. Enchant readers with the right titles

How many times have you given a pass to one of you Twitter update or a Facebook update, because you  didn't find the message interesting. The trick is, have a subtle message & do not oversell. No one likes to be told to act in a certain way. One of the great post by Jeff Bullas explains it.

2. Spread message across multiple platforms

I have been following Guy Kawasaki, Pete Cashmore (Mashable) - you name a platform and these guys are already there. They are the best in business and have ensured to ride over the Social Media wave and get their message heard. They were amongst the first few users on Google+, and ensured that their posts continued on the new platform thereby increasing their fan base.
3. Post regularly & multiple times in a day

Have a schedule, make sure you post regularly. Coke Studio by MTV India makes sure to post regular music updates on their Facebook page. This ensures that the massive fan base they generated during the first season remains glued and when they go into the second season, they'll have a certain number of fans increasing their TRP ratings.

The other lesson that I learnt from Guy was to post multiple times in a day & the simple reason we tend to overlook is - you never know which part of the world is reading your message. Posting the same message multiple times ensures that fans in any geographical location will have it in their timeline/feed.

4. Reply to comments and engage readers 

Once you have posted, expect people to comment. These comments could be good, bad or ugly at times, but then readers have the right to share their point of view. In the same vein, it would be good that you reply to each of these message & help readers to understand your point of view. The more you engage, readers will tend to love your post. They will also help in having you make an informed decision on certain subjects. Engagement will ensure stickiness to your page as the readers are comfortable that you understand them.

And how to ensure you get comments, read this. One of the best I have come across so far.

5. Be Concise

This is the age of fast-food. With the kind of attention span we have these days, no one will read a 100 line post. I have been a huge fan of Seth Godin's posts. For me, they are the perfect examples of how your posts should be. "precisely concise". It ensures that your posts are read & you invoke the readers to think. If they want to know more, comment are left & then there could be further engagement.

So what do you think - hopefully the above will help you stay above the "noise". Do comment, I do engage with my readers :-) 

You can leave your comment either here on the blog or my Facebook Page or Google+ or just Tweet me.

(Image Courtesy: - Renjith Krishnan, Danilo Rizzuti)

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