Friday, March 02, 2012

New: Facebook Timeline for Brands

Buffer
NEW: Facebook Brand Pages
Voila!!! Facebook has indeed launched its timeline feature for brand pages as promised during fMC (Facebook Marketing Conference) and we are already seeing brands lapping up the changes.

For starters, there is a preview available so you might want to have a look at how your page will appear after the change.



But, in case you decide not to change, well, you do not have a choice because according to Facebook, all the brand pages will appear in the new timeline format after 30th March. So better adopt the change & play around for a while to build some super looking brand pages.

And why this changes?? 

It seems that post IPO, Facebook wanted to leverage on the revenue potential of Ads & Sponsored stories and latch itself to paid content. With premium features, it can take care of both as the stories will appear in the News Feeds of the fans & also paid content will appear as 'story' after log out.

Another ability is to 'highlight' as post. Something that you would like to appear a the top irrespective of what day you posted. This gives brands an opportunity to showcase some of its best content & get better CTRs.

Also, it will move away from what appears as 'like' based marketing, where you had to 'like' the page before being able to comment or view images.

More information on the changes can be found at Facebook

And here's how my updated Page looks like:
Malhar's Social Media Page


A detailed follow-up post on how you can create the new brand page & better leverage the features coming up next.

Do share your thoughts on the new changes & if that will that help Facebook or brands drive additional revenues. Would love to hear from you all.

Have a great weekend ahead!!!

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